Overview:
The American Cocktail Club is a company that sells "cocktail of the month" kits. These are mostly purchased as gifts for cocktail appreciators.
The old website has earned a brand-new redesign, aiming for something that looks bright, clean, and modern, with an easy navigation and enticing imagery.
Deliverables:
5x pages (Home, Join Now, Shop, Current Box, Past Boxes) + 12 product pages generated via CMS.
Responsiveness across devices - demonstrated in a desktop, tablet, mobile landscape, and mobile portrait view via Webflow.
Home Page
Join Now Page
Shop Page
Current Box Page
Past Boxes Page
Process | Webflow Demo
(While a bit long, this video demonstrates the website's responsiveness across multiple devises, revealing a glimpse into the Webflow building blocks)
User Story & Information Architecture:
Given the variety of pages that make this site, before considering any visual design elements, I took the time to identify and understand the user story. Who is going to use the site? What is the intention? What obstacles may they encounter while using the site? How can trustworthiness be established? What do other customers say? Answering these questions allowed me to organize the entire content into an information architecture (a site map) that caters to the user story and serves the goal to communicate what the client is offering.
