Overview:
Beat.box is a new and exciting startup that offers curated music playlists to their users. Customers will create a profile that highlights their interests, tastes, likes, and cultural touch-point. Unlike the competitors, Beat.box does not use social rankings, critical reviews, or the user's music library to create music recommendations. Beat.box's focus is music exploration and discovery as an extension of the user's lifestyle and personality.
The goal is to give users the opportunity to discover new music from emerging and established musicians in an unexpected way.
Deliverables:
- a single long-scroll style landing page
- logo
- user interactions
- responsive design for desktop, as well as mobile.
Desktop Version
Mobile Version
Process | Mood-Boarding & Color Palette Discovery:
With the key words and phrases at hand, I tried to imagine what the individualistic emotional impact that music has on its listeners would look like. So, I selected a handful of images that are dominated by purple, pink, and light blue duotones, interlaced with a touch of gold and neon lights, and pierced with a splash of red to contour the details. I felt this interplay of colors quite appropriate in representing the various characteristics of music - sometimes warm and lively, and other times - sad and cold.
